Here’s the harsh truth—it’s impossible to grow a business without marketing. That’s why many companies spend a pretty penny on marketing agencies and specialists to help them create and execute their marketing campaigns.
Unfortunately, hiring an agency isn’t always a long-term solution to a business’s marketing needs. With this fact in mind, we created the Madak Guide to empower people to do their own marketing by teaching them the fundamentals.
The Goal of the Madak Guide
This Guide provides a way for clients to learn about marketing and gives them access to valuable resources even after the end of our contract. It’s also an opportunity for business owners and new marketers to learn how to do their own marketing if they can’t necessarily afford to hire an agency and/or can’t bring on an entire marketing department.
In the end, the goal of the Madak Guide is to empower people by giving them an easier way to learn about the most essential basics of marketing. It can be helpful for anyone from novices in digital marketing to semi-experienced marketing managers and everyone in between, including:
- In-house marketers
- Small to medium-sized businesses
- Recent graduates
A User-Friendly Set-Up
The Madak Guide is meant to be applicable to real life and lets you practice as you learn. It’s taught through modules, videos, and downloadable resources, and there are built-in sections that allow you to stop and think about how the lessons apply to your specific business or unique situation.
In the Guide, you will find 12 learning modules that walk you through the Madak Method with the help of videos, infographics, and reading materials. The modules are divided into three categories: Strategize, Create and Activate.
Each lesson contains helpful videos that walk you through the subjects step-by-step. Along with that, you will find loads of downloadable resources, including templates that constantly get updated. Members get lifetime access to all the modules, exercises, and templates.
The Madak Guide is a terrific resource for anyone and everyone that wants to learn about the fundamentals of marketing so they can take their marketing strategy into their own hands.