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Dave Behar talks about how ION has grown into a digital media network built around local communities. The network runs through its own websites and reaches people on mobile, streaming platforms, and even smart TVs. With thousands of towns across the U.S. connected to ION, Dave explains how they focus on giving creators, leagues, and brands the tools to share their stories in a real and local way.
Instead of using traditional ads, ION works with brands through interviews, live events, and on-the-ground coverage. Dave also opens up about the legal battles they’ve faced to protect their brand and the importance of staying true to their vision. Looking ahead, he’s excited about growing unique content like pizza competitions, axe throwing, and even pig racing—giving all types of sports and stories a place to shine.
1:00 – How ION uses local websites and apps to reach real communities.
4:45 – Helping creators and agencies share their content with the right audience.
6:55 – Mixing short and long content for mobile, streaming, and TV.
9:15 – Challenges over the years: tech changes, copycats, and staying focused.
14:30 – Why live sports matter—but so do smaller, fun leagues.
19:00 – How ION works with brands through stories, not just ads.
25:45 – Sharing content on social media without losing control of it.
29:00 – What’s next: pizza leagues, knight battles, and more unexpected sports.
In this episode, Adam chats with Dave Behar about how ION is building a network that brings local content to life. From helping creators grow to working with brands in creative ways, ION is all about real connection. Dave shares what it takes to keep a network growing while staying true to its roots—and why sometimes the most exciting stories come from the most unexpected places.
Dave Behar talks about how ION has grown into a digital media network built around local communities. The network runs through its own websites and reaches people on mobile, streaming platforms, and even smart TVs. With thousands of towns across the U.S. connected to ION, Dave explains how they focus on giving creators, leagues, and brands the tools to share their stories in a real and local way.
Instead of using traditional ads, ION works with brands through interviews, live events, and on-the-ground coverage. Dave also opens up about the legal battles they’ve faced to protect their brand and the importance of staying true to their vision. Looking ahead, he’s excited about growing unique content like pizza competitions, axe throwing, and even pig racing—giving all types of sports and stories a place to shine.
1:00 – How ION uses local websites and apps to reach real communities.
4:45 – Helping creators and agencies share their content with the right audience.
6:55 – Mixing short and long content for mobile, streaming, and TV.
9:15 – Challenges over the years: tech changes, copycats, and staying focused.
14:30 – Why live sports matter—but so do smaller, fun leagues.
19:00 – How ION works with brands through stories, not just ads.
25:45 – Sharing content on social media without losing control of it.
29:00 – What’s next: pizza leagues, knight battles, and more unexpected sports.
In this episode, Adam chats with Dave Behar about how ION is building a network that brings local content to life. From helping creators grow to working with brands in creative ways, ION is all about real connection. Dave shares what it takes to keep a network growing while staying true to its roots—and why sometimes the most exciting stories come from the most unexpected places.
