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Adam talks about the challenges and wins in business, with featured industry professionals, topics include business development, lead generation, leadership, culture, sales, and marketing.
Welcome to episode 37 of Future Driven! This week, Adam spoke with Bryan Clayton, co-founder and CEO of GreenPal, a mobile app and freelance platform. Bryan has extensive experience in landscaping, which inspired him to develop GreenPal.For the past decade, Bryan has been working on GreenPal and building the platform into what it is today. Before co-founding GreenPal, Bryan owned one of the largest landscaping businesses in the southeast and mowed yards for a living for 15 years. After selling the company, he began considering other avenues he could explore. After recruiting two co-founders, Bryan was able to focus on tech development for GreenPal.
Welcome to episode 36 of Future Driven! This week, Adam spoke with Shana Steigerwalt, CEO of Modern Driven Media. Shana has a knack for building strong connections with her team and clients, ensuring that Modern Driven Media runs smoothly. Her experience in marketing and communications has helped her make Modern Driven Media the success that it is today.
Here’s the harsh truth—it’s impossible to grow a business without marketing. That’s why many companies spend a pretty penny on marketing agencies and specialists to help them create and execute their marketing campaigns. Unfortunately, hiring an agency isn’t always a long-term solution to a business’s marketing needs. With this fact in mind, we created the Madak Guide to empower people to do their own marketing by teaching them the fundamentals.
At first glance, the words “compassionate” and “ruthless” may seem to be complete opposites of one another, but they are a masterfully balanced combination when viewed through the lens of leadership. Being completely ruthless as a leader comes with its benefits and drawbacks, as does being purely compassionate. When these two traits are put together, compassionate ruthless leadership is created, which often breeds success for both the business itself and for the team members that keep it running. Keep reading to learn about what compassionate ruthless leadership is and how it can help you be the most effective leader possible.
Welcome to episode 33 of Future Driven! This week, Adam spoke with Jeff Humphreys, the founder and CEO of Shortline Creative, a digital marketing “un-agency” that creates content and runs campaigns to build brands and boost awareness. Jeff is a man of many hats, and in addition to having decades of experience in the marketing industry, he has made his mark as an athlete and a DJ as well. In this podcast, he talks about the value of long-term relationships and creating networks, as well as how vital it is to use your personality as a way to promote your brand and company.
Mindset is perhaps the most vital component contributing to success, both in personal and professional endeavors. The way you think about the world and your thought processes directly impact how you behave towards others and how you handle whatever obstacles come your way. This is why having a good attitude and outlook on life is critical. Putting the time and effort into nurturing the right mindset will give you a massive competitive advantage and help you reach your goals. In this article, we will explain why mindset is so important and how it can be the determining factor in your business’s success.
It takes a lot of hard work and dedication to succeed in the business world. You need to be able to assess risk, collaborate with others, and persevere in challenging moments. Your mindset also determines your success, and having a future-driven mentality is one of the most valuable advantages you can have.
There’s a lot of information out there about how to market. There are blogs that share tips and tricks, step-by-step lesson plans available for purchase, and gurus that claim to know the secrets to success. These days, it’s almost like marketing is treated as a mathematical formula—if you follow certain rules and use the correct order of operations, you will reach your end goal.
After graduating from Auburn University in Alabama with a degree in apparel merchandising production and design, Eric moved to Chicago to manage apparel for an events company. He then acted as a search coordinator at Resolution Media and eventually led the search practice for travel clients at PHD Media. With a love for dynamic problem solving and a desire to work for a company with an admirable mission, Eric recently shifted to a career in growth marketing at Cotopaxi.
Allison has experience in several different roles at agencies of different sizes. After her time at RPM Advertising, she knew she wanted to work in the digital marketing space, so she took a job at Resolution Media where she was involved with the first-ever influencer campaign for LeapFrog toys. With a knack for recognizing what would be big in the world of marketing and advertising, Allison has worked to innovate and bring teams together at several agencies, including Starcom, 360i, and Accenture. She is now VP of Investment at Empower, a mid-size advertising agency.
